This is a career highlight, for sure.
My friend (and client) Brendan (B. Rich) Richmond put out a music video a few years ago called “OUT FOR A RIP” that went viral – the video currently has more than 12 million views on Youtube. I registered a trademark for him for that phrase, covering online music, among other products and services. This summer, Coca Cola is doing a promotion in Canada called “Play a Coke” where they put song lyrics on Coca Cola bottles, which link to online music through a smartphone app. They put OUT FOR A RIP on a bunch of these bottles, seemingly without licensing the mark. In a once-in-a-career moment, we delivered our demand letter in the form of a rap video, via the tweet below.
Dear @CocaCola (Canada), please see the attached legal demand sent on behalf of my client, B. Rich (@b_and_steve) – https://t.co/prbyA3vdnM
— Rob Kittredge (@RobKittredge) July 11, 2017
Here’s his original video “OUT FOR A RIP”.
