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OUT FOR A RIP demand letter to Coca Cola

This is a career highlight, for sure.

My friend (and client) Brendan (B. Rich) Richmond put out a music video a few years ago called “OUT FOR A RIP” that went viral – the video currently has more than 12 million views on Youtube.  I registered a trademark for him for that phrase, covering online music, among other products and services. This summer, Coca Cola is doing a promotion in Canada called “Play a Coke” where they put song lyrics on Coca Cola bottles, which link to online music through a smartphone app. They put OUT FOR A RIP on a bunch of these bottles, seemingly without licensing the mark. In a once-in-a-career moment, we delivered our demand letter in the form of a rap video, via the tweet below.

Here’s his original video “OUT FOR A RIP”.









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